Practical Guidelines for Installing Your Commercial Building Sign

Choosing and installing the right commercial building sign can have a positive impact on your business. In simple terms, you will draw more customers to your location if you have clear and conspicuous signage. However, you should remember that different signs will have different effects, depending on factors such as the design, placement and general appearance. One sign can serve as an open invitation while another could discourage people from coming into your premises. Here are simple guidelines to help you get the best results from your new building signage.

Plan for Optimal Visibility

You should make sure that your signage will be completely visible to potential customers. If your display cannot be seen by most people in the vicinity, you will end up losing a lot of business. When designing your signage, you should focus on simple fonts. Complicated text might look attractive, but it might not be completely legible. You should also opt for large letters to ensure visibility from a long distance. There are other techniques that you can use to enhance the impact of your display. For example, you can use contrast. If the colour of the background is different from your sign, it will be more legible due to the contrast. In addition, you should think about using lighted signs because they will be visible at night.

Consider the Display Placement

You should look for the ideal spot to install your acquired building sign. You should remember that the display will be useless if it is not placed in a good position, even if it is appealing and clear. You should take your time to examine the surroundings of your building before choosing a spot. It is important to look for potential sources of obstruction. For example, if there is a taller building next to your structure, it will block a significant portion of the visible surface. Therefore, you should not place the sign along the blocked side. Also, you should take into account the general movement of vehicles and people. Your sign should be in a position to be seen by a majority of the individuals passing by your building.

Establish an Upkeep Strategy

When installing your signage, you should remember that maintenance will be necessary at some point. Therefore, you should make sure that the display will be accessible for regular upkeep. For instance, you will need to clean the surfaces and repaint if applicable to keep the signage in good condition. You might also need to service the electrical connections if the sign is lighted.

Contact a company like Mark Gresham Sign Corporation to learn more.

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