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Growing Your Business By Promoting Your Brand

Any business requires promotion to be successful. Having a fantastic product or service to offer is simply not sufficient if potential customers are unaware of its existence. The most prosperous brands are those who have invested significant thought and effort into their promotion, aiming for the ideal that their brand will become synonymous with the product or service on offer. Methods To Achieve Optimal Promotion There are lots of ways to promote your brand or business but few as successful as the options listed below. •Outdoor Signage Billboards: Generally large outdoor signage platforms, billboards are designed to offer your brand maximum exposure. Billboard space can be rented but is quite costly. Alternatively, if your company/business has adequate outdoor space you may be able to erect your own billboard on the property, reducing long term cost.  Pole Signs: Pole signs are usually placed on site and generally consist of two sections of signage erected on a tall pole: the higher section consisting of the brand name/logo and the lower section consisting of interchangeable letters for displaying important information such as opening times, special offers, etc. This type is a great option for those whose business is located just off road. Wall Signs: Probably the single most important outdoor signage a business can have, wall signs promote your business identity. They confirm what your business is and where it is located. Wall signs add a professional aspect to your building and attract passersby. Awnings: Awnings are generally made from canvas and will cover the front of your property. They add an aesthetically pleasing touch to your business and can be used for promotion and protection from the elements. •Paper Based Promotions Posters: Posters are a traditional but effective method of promotion. Posters can be created in various designs with the required amount of information included. Imagination really is the only limit when designing posters, but the key is ensuring the end result is eye catching for maximum impact. Posters are versatile and can be used in business premises, shop fronts, public spaces and outdoor areas. Flyers: Flyers are an ideal way for businesses to reach out to their target market. Flyers are easily produced and distributed, ensuring the relevant information is received by a high volume of potential customers. As with posters, design is key. Flyers should be aesthetically pleasing and entice potential customers to read them. Business Cards: Business cards are a staple for any brand. They offer a professional touch and ensure all important information can be easily held and accessed. Business cards can be left in various locations where potential customers are likely to frequent...

Four Simple Tips for Beginners to Become Collectors of Military Medals and Awards...

War awards and medals are a satisfying way of connecting with your military history. You can also earn a decent living while doing what you love, and welcome the selfless acts and brevity of former soldiers. If you are relatively new to collecting military medals, you may need to have some ideas to get you started. As you hone your skills, and acquire experience by collecting affordable pieces, you will eventually end up collecting rare and expensive pieces. This article highlights four tips to becoming a military medal collector. Choose a Theme Collecting military awards and medals falls in a broad area that would require you to narrow down your area of focus. For instance, you cannot opt to collect rare military medals when you do not have a specific focus in mind. A keen collector would start with a specific war, such as in the colonial era, or even narrow down to a given battle, such as the Battle of Pinjarra. You can also choose to concentrate on one regiment. For a novice collector, areas of specialization are diverse, giving you a wealth of experience as you grow into a renowned collector. Understand the Industry Flowing from your thematic focus, it is worth understanding aspects that determine the price of medals. If the story of the medals is of great historical significance, then they would definitely cost you an arm and a leg. Also, note that in any military setting, the value of gallantry awards rise considerably with a rise in grade. Another critical factor is the rarity of the medal in question. If in a given battle, only one medal was awarded to a particular military general, for example, then you can expect it to be every collector’s dream. Furthermore, the condition of a medal also determines the value. Immerse Yourself in Military History If you want to become an expert collector, you will, first, need to understand your area of trade. You should bury yourself in the history of your area of focus to understand every nuance of the military history. You cannot overlook a particular battle of a war that is of significant historical meaning. As a student of history, you will identify all valuable medals and awards that may catapult you into the ranks of rare medal collectors. Know where to look for You should keep a keen eye on garage sales and antique shops, where family members may be willing to dispose of these unique items. Note that for an untrained eye; such a military piece may seem worthless, and thus, individuals may...

Some Commonly Asked Questions About LED Signage for Your Business...

When you’re ready to install a new business sign and know it needs some lighting, you may have been recommended to use LED lights. These are different than incandescent bulbs or neon lights, as they are simple diodes that emit light rather than using any type of gas or filament. Note a few questions you might have about LED signage for your business and why LED lights are often the most recommended for use today. 1. Are LED lights brighter or dimmer than standard bulbs and neon?  LED lights are not necessarily brighter or dimmer than other forms of lighting; they can emit the same amount of light as any other bulb, when you choose something that gives off the same amount of what is called lumens. Lumens measures the brightness of light and you need to simply choose the number of LED bulbs or the type of bulbs that will offer the lumens you need for your business signage. 2. What is the difference between one color and monochrome? This may seem confusing because the word monochrome may imply just one color. However, many business signs can be installed with a cluster of monochrome LED bulbs that, when used together, can create virtually unlimited color shades. Remember that all the colors you see are basic colors that are mixed together, and using this same principle with LED lights can offer you almost endless possibilities for the colors you want in your business sign. The term one color would then mean just one color of LED light, be that red or amber or another popular shade. 3. Are all LED lights the same? As with standard incandescent bulbs, LED lights may have a wide range of quality features from which to choose. However, note that LED lights themselves use less energy than standard incandescent bulbs, so even if you were to choose a lower quality type of LED light, you would typically still save money on the electricity needed to keep your business sign lighted. 4. Can LED lights work on an outdoor message center? If you want a scrolling message board, blinking lights, and the like, note that this type of effect is created by how the lights are powered, not by the lights themselves. You can typically use LED lights in any setup that you would normally use incandescent bulbs, including scrolling marquees, blinking lights, flashing lights, and the...

4 Tips for Designing Your Shop Window Signs

If you run a retail store, you might need to have custom signage created for your front shop windows. These signs go along with whatever items or collections you are trying to display. Whether you are advertising a sale or showing a brand new collection you have in the store, the sign design and contents are very important. Here are some tips for designing an effective shop window sign. Describe the Benefit to Consumers The shop window sign is not like your main store sign that simply has your business name and possibly the types of products you sell. It is meant to advertise something to your customers and entice them to come inside. Think about a way your display will benefit your customers and include that on the sign. For example, if the new items in the shop window are all clothing items for fall, include a message on the sign about how these items are good for keeping warm and remaining stylish during the fall season. The customer needs to know why they should bother coming inside to see what you have to offer. Keep it Simple and Straightforward Signage should never be too busy or complicated, as that makes it hard to read and hard to notice from the street. Stick to one or two different font styles and sizes and no more than a few colours. It is okay to get creative instead of just having plain, black text, but when you start adding six different colours and fonts, it becomes overwhelming to the person viewing it. Make sure the most important information stands out, so also be careful about background patterns and colours being used. Have the Style Match the Items Another thing that can capture people’s attention is by using the same style of the items you are selling with the style of the sign’s text and imagery. If you are selling vintage items in your boutique, make a sign that represents romance and Victorian influences, using light pinks and whites, scrollwork on the sign, and handwritten text instead of bold text. These colors go very well with vintage items and can entice people that are interested in these types of items. Place the Sign Carefully When you are done having the sign made, place it very carefully in the window. You want it to be seen by people walking by and those that might be driving by. Don’t place too may large items in front of it, as it will block the sign’s contents for people who aren’t standing right in front...

Exhibition Stand Design – Which Will You Choose?...

Despite the continued advancement of online technology, social media and savvy digital marketing strategies, the old-style concept of a trade exhibition is still incredibly popular.  Exhibitions and trade shows are a great way to get your brand seen by potential clients, and they present valuable industry networking opportunities too.  If you want to make a splash at such events, you’ll need an effective exhibition stand with brilliant display signage that really grabs people’s attention.  Here are a few suggestions for exhibition stand designs that will guarantee you maximum impact on your audience. Outdoor banner stands Outdoor banner stands are big, brash and bold attention-grabbers.  There are several different styles to choose from, all of which maximise the effect of your company signage.  All the styles are designed to be portable and re-useable and are perfect if you want to use large ‘in-your-face’ graphics or text.  Outdoor banner stands can be quickly erected and taken down and are very lightweight for ease of transport and space-saving storage.  Choose from retractable roller banners, pull-up banners or simple, but effective, double-sided tension banners. Pop Ups Pop up stands work really well at trade shows and exhibitions.  They come in various sizes, are lightweight and compact, and fully portable.  The frame literally ‘pops up’ and locks into place allowing you to then locate fabric display panels onto it via magnetic bars.  The end result is a striking, seamless exhibition stand that works particularly well if your signage has lots of graphics included in the design. Modular display stands Modular display stands are simple fixtures used mainly for table-top displays and to hold small samples or branded company giveaways.  They consist of a number of modules that lock together to form the finished display.  If you opt for a modular display stand, you’ll probably need some additional signage in order to make an impact.  Modular display stands work best when used in conjunction with a larger, bolder style like a banner. Traditional banner stand Interestingly, the old-school style of exhibition stand is still one of the most popular.  A large banner is supported by two metal or plastic rods on either side of a small platform on which the exhibit is displayed.  This style can work really well with bold, impactful signage but is rather unwieldy to transport and erect. In conclusion Traditional exhibition stands supported by branded display signage still have a big part to play in the successful marketing of businesses large and small.  Have a chat with a signage supplier like On Show-South Brisbane for more ideas about how they can support...

The Subtle Psychology of Business Sign Design

Everyone has been influenced by a business sign at one point or another in their lifetime. They create exposure for your business, advertise your product to the world and allow everyone in the vicinity to understand what services you can provide for them. A fine business sign can bring endless amounts of customers rolling in through the doors, and every small business owner ought to put serious consideration into designing their mark. The best way to get the customer in of course, is to understand how the customer’s mind works. The most effective business signs are the ones that tap into the sub-consciousness of the clientele, working to lure them in based on their desires and needs. Listed here are four aspects of sign design that every business owner ought to seriously contemplate, as implementing each one of them can make a sign psychologically appealing to the desired clientele. COLOUR Bright and bold should be the first thing on the agenda when designing any kind of sign for any type of company. However there are certain tweaks you can make so that your business stands out from the herd; tailoring your sign specifically to the customers of your industry. For example, the colour red has been proven to increase one’s appetite. With this in mind, if you’re operating a diner or small-time restaurant, it’s certainly worth considering pasting your sign onto a red background, or using bright, bold red letters to lure in hungry clientele. If you’re running a spa or relaxation centre, throw in some soothing colours like pale blue to evoke peacefulness. Green is also easy on the eye and evokes a sense of trust, and this could be a great addition for signs advertising personal services, or alternatively energy-saving companies that need to promote a “green” image. Black suggests sophistication, and this could add a professional tint to your company sign, but be sure to go easy as too much of this shade can create a sombre tone. DIRECT ADDRESS Placing a second person pronoun within your sign addresses the customer directly, and encourages them to take note of what you might be selling. This isn’t always necessary, but if your business lies around a corner and is out of view, a street sign that grabs their attention with the word “YOU” can point them in the right direction toward your company. Using a second person pronoun makes customer visualise themselves using your product, and that’s half the battle. They’re now aware of you, and if the sign is attractive and luring enough, they’ll be using your...